Alexis Smart -

FENN

The founder and creator of her namesake brand, Alexis Smart, has a magical, nurturing air; gentle and calm, grounded and humble. All the qualities we want bottled in a remedy…luckily she has literally done that.

Her flower remedies have a cult-like following and her clients sing praise that would make the most skeptical of souls consider trying them. When her bottled remedies arrived in store at Fenn we were enraptured and wanted to try them all! We were lucky to be able to interview Alexis recently and we fell more in love with her offering. We hope you do too...

Nic & Clare xx


How would you describe your remedies to someone new to flower essences & energetic medicine?

We have been using plants for healing purposes for thousands of years. It is only in the last 100 or so years that pharmaceuticals have become the only option in some people's minds.

But many pharmaceuticals have taken their medicines from the herbal healing tradition, such as digitalis for heart issues, willow in aspirin, and more recently artemisia for malaria, which indigenous people have been using for centuries to cure malaria. While these plants have been used to treat physical conditions, flower remedies work on the emotional/mental level. They are very dilute extracts of flowering plants. There are 38 individual essences and each one addresses a specific emotional condition. They were discovered in the 1930’s by Dr. Edward Bach, a British doctor and pioneer in vaccines and immunology. He observed that his patients who were happy and hopeful healed much more quickly from physical illness than his depressed or anxious patients. He sought to find a system of medicine that would restore the patient to a positive emotional state and once the emotional blockage was removed, the body’s innate self healing mechanism would kick in and he did have great success curing physical issues with these essences.

My formulas are a combination of approximately seven essences. They were created to relieve stress, remove sadness, encourage positivity and ultimately bring us back to the happy state which is our birthright.


...in the 1930’s Dr. Edward Bach observed that patients who were 'happy and hopeful' healed much more quickly from physical illness...

What is your most popular formula?

Definitely our 'In Love' formula. Without being cliche, love is the most powerful force of healing and the real source of joy. Sadly, it is also where the source of so much of our pain comes from. When people take In Love they say, “This is the feeling I have been seeking my whole life in other people, to feel that bliss of being in love. And now I realize it’s been right there, within me all along.”


We feel like we need them all! How many different formulas do you recommend using together and how should we choose one?

How many is too many? More than one! If you take more than one formula, you will lose the benefits because you will be taking too many essences at once and the effects will be muddied. The exception to this rule is my First Aid Kit. This can be taken at any time during your normal formula, when you have extra stress or emergencies.

My formulas are universal and treat the whole spectrum of the human condition, so it will be normal to relate to all of them. A very important thing to know about flower remedies is that they will be most effective and powerful when you take one that is a “vibrational" match to your current emotional state. So it’s best to really focus on how you feel right now, to identify the main obstacle to your happiness, rather than thinking “Hm, what issue do I want to work on?"

Choose the remedy that matches how you feel. You don’t need to have all of the issues listed, but the overall feeling. Then take that for a month and see how you feel after you finish the bottle. If you feel great and no new emotional picture has appeared, then you can repeat the same formula for another month. Sometimes staying with the same remedy for 90 days can have a profoundly deep healing. If on the other hand, you take the formula for a month and the issues you were addressing are removed but a bunch of new feelings come up, then reassess and choose a new formula based on the new picture.


Is there a remedy you are particularly proud of, in terms of the way it helps people?

I am very proud of Beauty Formula No.8. I created it as an alternative ve to botox and filler, to help facial restoration and radiance, but also to help people really feel beautiful and confident. It’s a revolutionary formula because it’s the only one of its kind, an emotional cosmetic, inner and outer beauty, while also helping to free us from the negative effect that our culture of perfection has had on us.

I created it as an alternative to botox and filler, to help facial restoration and radiance, but also to help people really feel beautiful and confident.


Are you always working on new formulas? How do they come to you?

I used to work on new formulas all the time when I first started my line, but now, because I have such a wide variety of formulas, it’s less often. When I first started practicing one-on-one flower remedy consolations, the formulas came to me after treating a large number of people with the same issue and seeing which formulas worked for issues like ADD, heartbreak, hormone balance etc. So the formulas were born out of these clinical  trials. Now I am feeling called to address more subtle issues, and I can intuitively sense what we are needing in the zeitgeist,  like suffering from empathy during great times of pain and unrest (which my new formula “Páthos” is for). Pathos was born during the pandemic/lockdowns.

So many of my customers and clients were suffering from something they couldn’t put their finger on, an overwhelming sensitivity and sadness for other people. They were absorbing all the negativity, darkness and fear we were exposed to every day. I thought, humanity needs this formula now to protect them!! Flowers to the rescue!


What are you finding people need most currently?

As I was saying above, Páthos is the remedy for right now, to help protect you from the negative effects of massive change, limitation and other peoples' influence.

Otherwise, Safe and Sound is needed right now. It’s for fear and panic.

Even as we are given some freedom to travel and return to “normal,” people are so afraid to leave their confinement. It’s like Stockholm syndrome (where people who have been kidnapped get attached to their captors). I have been getting a lot of emails from people exhibiting symptoms of PTSD. And I am not using that term lightly. A lot of people can’t even identify that it’s what they are feeling, but they are feeling terrified, uncertain and a little numb, disconnected, disassociated or apprehensive.

If I could treat the whole world, I would say everyone should take Safe and Sound for one month to reset and then follow with Páthos.


Pathos was born during the pandemic/lockdowns... clients were suffering from something they couldn’t put their finger on, an overwhelming sensitivity and sadness for other people.